In April 2024, the Wet & Forget journey reached an exciting new milestone as we welcomed new ownership. With new leadership, our mission remained the same: to free everyday heroes from endless, thankless cleaning chores. Fast forward to today, a growing product range available in Australia, trusted cleaning formulas, and the Wet & Forget legacy is stronger than ever.

Wet & Forget continues to expand our global footprint with trusted retail partners across New Zealand, the United Kingdom, Europe, the USA and Canada. We're proud to keep trusted cleaning solutions accessible to every household.

In 1995, a simple idea became a household name. Wet & Forget was officially born, built around a bleach-free formula that transformed the way New Zealanders tackled moss, mould, lichen and algae.


Nearly three decades later, our original Wet & Forget product remains a trusted staple for Australasian homes and has inspired the development of a growing range of customer favourites, including Shower Witch, Window Witch and Miss Muffet's Revenge. Each product has been created with the same philosophy that has guided us from the beginning: delivering high-performing solutions that make home and property maintenance simpler, easier and more effective.


As demand grew, so did the business. In 2003, we took our Kiwi-made formulas across the Tasman to Australia. By 2009 and 2011, Wet & Forget had expanded into the USA and the UK, introducing our unique approach to exterior cleaning to customers around the world. Today, that journey continues as we bring innovative cleaning solutions to more homes and properties than ever before.